Marketing Strategy Text and Cases Essay Example | Topics and Well Written Essays - 250 words

Marketing Strategy Text and Cases - Essay Example The firm’s versatility and diversity in terms of leadership and management have increased and maintained its client base to over 60 million users daily. This has been achieved through a leadership style that is characterized by decentralization, free-thinking, and delegation of duties and responsibilities as a culture within the organization (Lowry, 2005). As a multimedia sports entertainment company ESPN has had tremendous headways into profitability by entering into a contract with the National Football League (NFL). This deal has seen ESPN’s TV channels gain a massive following for screening live NFL games to millions of Americans (Green, Costa & Fitzgerald, 2002). Targeting the youth in their strategies have seen the firm increase its viewership base and bolster the loyalty of its customers for years to come. To keep up with the competition, ESPN has increasingly been paying higher prices to lock up new major league baseball and pro football rights from their competitors like Comcast (Ferrell, 2012). Competition has had to spend more money to deliver the same quality of sports entertainment to its customers due to increased competition. This threatens the firm’s envisaged growth because current expenditure leaves little resources to be invested in new projects (Subramani, & Rajagopalan, 2003). ESPN charges the higher fee for its cable services compared to other companies, which has generated a lot of ill will towards the company. ESPN risks losing a lot if its phone project does not gain attention in the market, which will translate to the idea being a white elephant for the firm. Adopting cross-platform strategies including the social media will bolster the firm’s advertisement field and help it reach audiences (Churchill Jr, & Iacobucci, 2009).