Patagonia Case Study Example | Topics and Well Written Essays - 750 words

Patagonia - Case Study Example The CEO asserted that "the most important part of the mission statement was to provide and implement solutions to the environmental crisis." The assertion was important since the business relied on the environment. It was, therefore, not only a show of social responsibility but also to ensure sustainability of the business itself. It was also a show that the business was giving back to the community through a more comprehensive focus.It emphasizes quality through ensuring that the core users have products that are functional, simple and multifunctional. For example, it developed a ski jacket that could be used during boat sailing and winter rainstorms. The models were also improved to ensure that the products have distinct functions and are more reliable. For example, the products went through a field- test to determine its functionality, performance, fabric, performance and design before being released on the market. On environmental impacts, it was committed to ensure its products have least environmental impacts possible. For example, it ensured that the dye used for its products was a less negative impact on the environment, and the packaging was also reduced. It also engaged in the production of its organic cotton to prevent the conventionally grown cotton environmental impacts. On innovation, it invested $3 million each year to promote development and research.It ensured that its suppliers meet its standards of environmental and social responsibility and quality.